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The Use Of Data Cleansing Programs In Data Intense Industries

While data cleansing programs can be utilized by anyone, they are most commonly used in data intense industries which rely on the accuracy of their data in order for their business to function properly. Some of these data intense industries include the banking, insurance, and telecommunication industries. In these data intense industries, a single inaccuracy in their data sets can easily cost them hundreds or even thousands of dollars. This is why these industries heavily rely upon data cleansing programs to constantly scan their data sets for inaccuracies and missing information. Not only do data cleansing programs help to ensure all information contained in a data set is correct, it can also help to eliminate clutter within a data system. This is very important for businesses which require their computer systems to process information at rapid speeds.

Clogging up a computer system’s memory with unnecessary or malfunctioning data sets can easily slow down the rate at which a computer system is able to process data. In an industry such as that of investment banking, even the slightest reduction in the speed of their computer systems can mean the difference between closing on a million dollar investment, or losing out on that opportunity to another investor. Another function which data cleansing systems play in data intense industries is the ability to merge existing data sets which are required to work together. For instance, a bank will typically have several different locations. Each of these locations is required to maintain the same data in order to effectively service their customers. Despite the fact that a customer typically only uses one or two of the bank’s local branches, that information must be immediately available at all of the bank’s branches in case the customer chooses to utilize them. Calling each branch or sending out mass emails every time a customer updates their information or a new customer opens an account is simply not realistic.

Luckily, data cleansing systems are able to ensure that each set of data remains identical by constantly scanning the information for inaccuracies. If the program detects missing information from one data set, it will fill in that information using the data from other data sets. Duplicate files and programs can also become a major problem for data intense industries. This is especially true for companies which are utilizing many different data sets. Using the same bank scenario as before, imagine that a customer calls into the customer service center to update their phone number and address, and then later provides that information to a local teller as well. This information does not need to be entered into the computer system twice, however, due to the customers diligence this information is duplicated. Considering this type of situation happens hundreds of times per year, this is a lot of duplicate information which is clogging up the available memory of this company’s computer system.

A data cleansing program is able to identify this duplicate information, and delete the unnecessary duplicated files. This helps companies to keep their file storage to a minimum, and keeps their computer systems running in tip top shape. Without the use of data cleansing programs in industries such as the banking and insurance industries, our experiences with these businesses would be quite different. Not only would these companies be unable to effectively share information with one another, they would not be able to process our demands at the speeds which we have come to expect. Just imagine having to wait 2 to 5 days to make a withdrawal from your bank while you waited for them to manually check with all of their other branches to ensure you did indeed have enough money to cover the transaction.

photo by: juhansonin