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Boost Your Business with Local Internet Marketing

Are you a small local business owner with big plans? With the help of local Internet marketing and SEO strategic planning, you can boost your business and drastically increase your sales. SEO strategists and marketing experts know how to help you build your business through the optimization of online content. Before you know it, your business will be booming with newcomers and you’ll be well on your way to achieving your biggest plans.

What Is Internet Marketing?

Local Internet marketing—also sometimes referred to as web marketing, web advertising, online marketing, and e-marketing—is the process by which small businesses market and promote their products online. Internet marketing combines creativity with data-collecting services to best target a business’ market and clientele. Internet marketing also involves the placement of media along different stages of the customer engagement cycle—including through search engine optimization (SEO), search engine marketing (SEM), banner ads, email marketing, mobile advertising, and other strategies.

What Is SEO?

SEO stands for search engine optimization. The process of SEO involves improving the visibility of a company’s website in a search engine’s “natural” or “organic” search results. The goal of SEO strategists is to get a website’s page to show up first in a web search. SEO strategy often involves targeting different kinds of search. For example, strategists target image searches, local searches, academic searches, video searches, and more. SEO strategists also have to monitor search engine algorithms to stay ahead of the curve. They have to know exactly how search engines work and what people typically search for. These strategists determine the most likely keyword searches that people use on search engine sites. By optimizing content on web pages to strategically include these keywords, local companies’ web pages climb in search engine ranking and they tend to show up in the top ten search results. Research shows that people who search the Internet are much more likely to click on the first search engine webpage results.

Strategy Through Internet Marketing

While SEO does not work for every company, researchers have found that there are appropriate ways to use the Internet to target clientele for companies. There are other ways to target customers through methods besides SEO. For instance, companies can hire Internet marketing companies to build effective, credible content for their websites. As a result, these companies rank higher on search engines. Internet marketing companies have to conduct a lot of research to stay up to date on the current trends in search engine algorithms. A company that heavily depends on search engine traffic can suffer tremendous losses as the algorithms change and their rankings drop. For instance, if a search engine alters the algorithms—the internal rankings that drive keyword searches to certain websites—a company can lose business, and the number of website hits can drastically drop, even in a matter of days. Local Internet marketing companies, as a result, have to continually evolve and improve the methods they use to build internal links and drive traffic to websites.